Privacy policy
October, 2024
GENERAL INFORMATION
RM DIGITAL ADS LTDA Privacy Policy (hereinafter “RMAds”) is intended to clarify our policy on data processing by the company.
RMAds is committed to protecting your privacy and we understand you want to keep your information private, safe and discrete. This Privacy Policy describes our policies and procedures on the collection, storage and usage of your information.
RMAds is a media technology company, specializing in cutting-edge retargeting services and solutions.
Retargeting services involve displaying highly relevant and personalized digital advertisements (hereinafter “Ads”) that align with the interests of potential consumers, aiming to enhance the user experience and the conversion rates of the Ads campaigns. To deliver these services, RMAds employs an advanced artificial intelligence algorithm that identifies consumer interests based on their browsing behavior and consumption patterns. The data used for this purpose does not include personally identifiable information.
Advertisers using RMAds services can provide targeted media to their potential consumers based on this behavioral data, allowing them to direct their advertising more efficiently to their target audience. Ads are displayed on various platforms, including websites, blogs, social networks and partner websites (Publishers).
From this, the consumers or users may be impacted by advertising from the Advertisers, through RMAds services, with the aim of making the user return to the Advertisers’ website to purchase the product or service of interest.
RMAds does not collect any personally identifiable data when a user accesses any Publisher or Advertiser website, that allows us to identify you directly, such as names, genders, email addresses, physical addresses, document numbers etc.
Furthermore, our technology ensures that the collected data is anonymized, using a system of unique and random identifiers.
All data related to the user is processed solely by RMAds, without the involvement of third parties, and emphasizes the anonymization of any personally identifiable information, promoting a high standard of privacy and anonymity.
All data we have access to will be collected, processed and protected consistent with applicable data protection laws, including where applicable the General Data Protection Regulation (GDPR) and Brazil’s General Personal Data Protection Law (LGPD) and this Privacy Policy.
RMAds is committed to transparency, ensuring that its practices are clear and accessible to customers, partners, users and visitors.
CONSENT TO USE INFORMATION
By accessing or using websites, mobile apps, or other platforms with our technology, or by providing information to us, you agree to the terms of this Privacy Policy. This agreement is legally binding and may be updated periodically. Your continued use of our services constitutes consent to the collection and use of information as outlined in this Policy. Please review it regularly to stay informed about any changes.
The Services mentioned here are offered by
RM DIGITAL ADS LTDA, registered at:
Rua Alberto de Campos 074 / 303
Ipanema - Rio de Janeiro
22.411-030
Brazil
The internet domains owned by RM DIGITAL ADS LTDA and used for the Services mentioned here are: rmads.com.br; rmads.io. However, new domains owned by RMADs can be used to offer the current and future services.
WHAT DATA DO WE COLLECT FROMO USERS?
RMAds collects only non-personal information, such as:
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Referring website
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Browser type and language
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Websites visited before or after visiting a partner or advertiser's site
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URLs and platform types
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Time spent on each page of the partner or advertiser site
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Last page visited before leaving the partner's site
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Product or service identifiers (IDs) of items viewed
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Product or service IDs, total transaction value, and transaction ID for transactions made
RMAds does not collect personally identifiable information while users browse Publisher or Advertiser websites. Personal data is only collected with user consent, except where otherwise specified in this Privacy Policy or required by law.
WHY DO WE COLLECT THIS DATA?
The data collected is used to display relevant ads to users who have shown interest in a partner’s website. This helps improve conversion rates for advertisers and enhances your experience by providing offers, promotions, and information of your potential interest. It is also used for research, analysis, and to meet legal obligations.
HOW LONG AND WHERE ARE THESE DATA KEPT?
All collected data is stored for 180 days on fully encrypted servers hosted by Cloudflare Inc. and Contabo GmbH. RMAds does not use physical servers. Server access is secured by encryption and passwords, and only the company's CTO can access the data.
DO WE SHARE THE DATA WE COLLECT?
We do not share your data with third parties unless required by law, to protect the rights or safety of RMAds, our customers, or others, or as outlined in this policy.
PROCESSING OF PERSONAL DATA
We adhere to the principles of GDPR and process Personal Data lawfully in accordance with Article 6 of the GDPR. Our processing purposes include:
Advertising and Content Delivery
This enables activities such as:
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Receiving and Responding to ad or content requests
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Delivering ads or content files automatically to IP addresses based on user agent type, language, connection type, ad size and type requested
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Redirect users to a landing page following interaction with an ad or content
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Logging ad or content delivery without collecting or recording personal user data
Legal Basis for Processing
We rely on the following legal grounds for processing Personal Data:
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The data subject has given consent.
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Processing is necessary for the performance of a contract with the data subject as party
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Processing is necessary for RMAds or a third party’s legitimate interests, which do not override the data subject’s rights and freedoms.
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Compliance with legal or statutory obligations in the EU or a Member State.
COOKIE POLICY
Cookies are small text files used to identify your computer on a network. They store data created by the server, labeled with a unique ID. When exchanged with the server, cookies allow the server to recognize you and deliver personalized information.
We use some internal cookies and similar technologies to address, assign an identifier, store browsing data and site interactions in our environment, such as:
access
This cookie contains information about the websites the user has visited. This information is used to better understand the user's behavior and to match the user with relevant content and offers in marketing campaigns
identify
is a unique identifier (ID), automatically generated by RMAds, used to differentiate each user and to maintain their anonymity, ensuring the user's privacy
hash
is a randomly generated identifier (ID) that ensures the user anonymity, providing an additional layer of security to protect the user's identity. The ID is generated from the identify
ads
This cookie stores information about the ads the user has viewed. This is used to improve marketing campaigns by delivering high relevant content and offers that matches the users preferences, maintaining their anonymity
Due to international laws, such as the EU’s General Data Protection Regulation (GDPR), Brazil’s General Personal Data Protection Law (LGPD) and certain state laws, like the California Consumer Privacy Act (CCPA), many websites are now required to ask for permission to use certain cookies with your browser and provide you with information on how their cookies will be used if you accept.
Once we trigger our technology through our tags within the environment of an Advertiser or Partner website, the responsibility for the notice regarding the use of cookies is of the owner of the website.
If the user rejects the use of Cookies at this website , our tags will not be triggered and the anonymous information of that user will not be collected. In this way, our Service will not work for that user, referring to that Advertiser or Partner website visited.
Thus, the user by doing so may limit access to certain services on the website and result in a less personalized, reduced-quality experience.
CAN YOU OPT OUT OF ADVERTISING FROM RMAds?
Yes, you can opt out! If you prefer not to see targeted ads from RMAds technology, you can deactivate this feature by accessing the link https://www.rmads.io/optout . This action will prevent cookies from collecting data about your navigation for the purposes of ad targeting.
Legal Basis: Art. 12 of Law No. 13.709/18 (Brazil’s General Data Protection Law - LGPD).If you wish to make any request, such as verification, request for amendment, or deletion of your personal data, you can directly contact an Advertiser, Publisher or Partner of RMAds. Furthermore, it is your right to request RMAds to confirm the existence of data collection and processing of your personal data. If personal data is being processed, you can request its amendment or deletion. For data deletion requests directly with RMAds, access the link https://www.rmads.io/dataremoval. It is worth noting that, following our privacy policy and the principle of "privacy by design”, RMAds does not collect identifiable personal data. The data collected are anonymized, meaning there is no possibility of personal identification of the users. Therefore, the norms of the LGPD do not apply to the data processed by RMAds, since the information provided does not allow the direct identification of a user.
And if you prefer, simply email us at contact@rmads.io, and we will disable the service for you and prevent cookies from directing ads based on your browsing information. We will respond to each request within 30 days.
USER’S RIGHTS
For European Residents
The GDPR lists various rights in connection with your personal data including:
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The right to be informed
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The right of access
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The right of rectification
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The right to erasure
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The right to restrict processing
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The right to data portability
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The right to object to particular processing activities (e.g., marketing or profiling)
For Brazil Residents
The Lei Geral de Proteção de Dados Pessoais (LGPD) applies to any resident or any company (located in Brazil or abroad) collecting or/and processing data from Brazilian residentes.
Data subjects have the following rights under the LGPD:
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confirmation of processing
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access
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correction
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anonymization or deletion
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portability
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elimination
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information
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revocation of consent
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opposition
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rectification
ABOUT THIS PRIVACY POLICY
We may update this Privacy Policy, to align with evolving laws and regulations or due to changes in our business and technology. We’ll notify you of any material changes by posting them clearly on our website or by other appropriate means. You should consult this page from time to time in order to be aware of any updates.
This Privacy Policy is governed by the laws of the Federative Republic of Brazil. All controversies in this Privacy Policy will be resolved by the jurisdiction of the District of Rio de Janeiro, State of Rio de Janeiro, Brazil, to the exclusion of any other, however privileged it may be or become.
CONTACTING US
RM DIGITAL ADS LTDA,
Rua Alberto de Campos 074 / 303 - Ipanema - Rio de Janeiro
22.411-030 – Brazil
CNPJ [Brazil’s Register of Legal Entities]: 47.170.561/0001-00
E-mail: contact@rmads.io