GENERAL INFORMATION 

RM DIGITAL ADS LTDA Privacy Policy (hereinafter “RMAds”) is intended to clarify our policy on data processing by the company.

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RMAds is committed to protecting your privacy and we understand you want to keep your information private, safe and discrete. This Privacy Policy describes our policies and procedures on the collection, storage and usage of your information.

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RMAds is a media technology company, specializing in cutting-edge retargeting services and solutions.

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Retargeting services involve displaying highly relevant and personalized digital advertisements (hereinafter “Ads”) that align with the interests of potential consumers, aiming to enhance the user experience and the conversion rates of the Ads campaigns. To deliver these services, RMAds employs an advanced artificial intelligence algorithm that identifies consumer interests based on their browsing behavior and consumption patterns. The data used for this purpose does not include personally identifiable information.

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Advertisers using RMAds services can provide targeted media to their potential consumers based on this behavioral data, allowing them to direct their advertising more efficiently to their target audience. Ads are displayed on various platforms, including websites, blogs, social networks and partner websites (Publishers).

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From this, the consumers or users may be impacted by advertising from the Advertisers, through RMAds services, with the aim of making the user return to the Advertisers’ website to purchase the product or service of interest.

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RMAds does not collect any personally identifiable data when a user accesses any Publisher or Advertiser website, that allows us to identify you directly, such as names, genders, email addresses, physical addresses, document numbers etc.

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​Furthermore, our technology ensures that the collected data is anonymized, using a system of unique and random identifiers.

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All data related to the user is processed solely by RMAds, without the involvement of third parties, and emphasizes the anonymization of any personally identifiable information, promoting a high standard of privacy and anonymity.

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All data we have access to will be collected, processed and protected consistent with applicable data protection laws, including where applicable the General Data Protection Regulation (GDPR) and Brazil’s General Personal Data Protection Law (LGPD) and this Privacy Policy.

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RMAds is committed to transparency, ensuring that its practices are clear and accessible to customers, partners, users and visitors.

 

CONSENT TO USE INFORMATION

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By accessing or using websites, mobile apps, or other platforms with our technology, or by providing information to us, you agree to the terms of this Privacy Policy. This agreement is legally binding and may be updated periodically. Your continued use of our services constitutes consent to the collection and use of information as outlined in this Policy. Please review it regularly to stay informed about any changes.

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The Services mentioned here are offered by

RM DIGITAL ADS LTDA, registered at:

Rua Alberto de Campos 074 / 303

Ipanema - Rio de Janeiro

22.411-030

Brazil

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​The internet domains owned by RM DIGITAL ADS LTDA and used for the Services mentioned here are: rmads.com.br; rmads.io. However, new domains owned by RMADs can be used to offer the current and future services.

 

WHAT DATA DO WE COLLECT FROMO USERS?​

RMAds collects only non-personal information, such as:

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• Referring website

• Browser type and language

• Websites visited before or after visiting a partner or advertiser's site

• URLs and platform types

• Time spent on each page of the partner or advertiser site

• Last page visited before leaving the partner's site

• Product or service identifiers (IDs) of items viewed

• Product or service IDs, total transaction value, and transaction ID for transactions made
   

RMAds does not collect personally identifiable information while users browse Publisher or Advertiser websites. Personal data is only collected with user consent, except where otherwise specified in this Privacy Policy or required by law.
 

WHY DO WE COLLECT THIS DATA?

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The data collected is used to display relevant ads to users who have shown interest in a partner’s website. This helps improve conversion rates for advertisers and enhances your experience by providing offers, promotions, and information of your potential interest. It is also used for research, analysis, and to meet legal obligations.

 

HOW LONG AND WHERE ARE THESE DATA KEPT?

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All collected data is stored for 180 days on fully encrypted servers hosted by Cloudflare Inc. and Contabo GmbH. RMAds does not use physical servers. Server access is secured by encryption and passwords, and only the company's CTO can access the data.
 

DO WE SHARE THE DATA WE COLLECT?

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We do not share your data with third parties unless required by law, to protect the rights or safety of RMAds, our customers, or others, or as outlined in this policy.
 

PROCESSING OF PERSONAL DATA
 

We adhere to the principles of GDPR and process Personal Data lawfully in accordance with Article 6 of the GDPR. Our processing purposes include:

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Advertising and Content Delivery

This enables activities such as:
 

• Receiving and Responding to ad or content requests

• Delivering ads or content files automatically to IP addresses based on user agent type, language, connection type, ad size and type requested

• Redirect users to a landing page following interaction with an ad or content

• Logging ad or content delivery without collecting or recording personal user data
   

Legal Basis for Processing

We rely on the following legal grounds for processing Personal Data:
 

• The data subject has given consent.

• Processing is necessary for the performance of a contract with the data subject as party

• Processing is necessary for RMAds or a third party’s legitimate interests, which do not override the data subject’s rights and freedoms.

• Compliance with legal or statutory obligations in the EU or a Member State.

 

COOKIE POLICY

Cookies are small text files used to identify your computer on a network. They store data created by the server, labeled with a unique ID. When exchanged with the server, cookies allow the server to recognize you and deliver personalized information.

We use some internal cookies and similar technologies to address, assign an identifier, store browsing data and site interactions in our environment, such as:​​​​​​​​​​​​​​​​  

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